Jovel Cipriano

Jovel is a sought-after authority in the fields of E-commerce, Digital Marketing, Sales, and Export. This ex-IBMer has earned global recognition from the WTO, APEC, and the UN. He graduated from the University of the Philippines with a double degree in Computer Science and Tourism. In his spare time, Jovel enjoys adventure sports, such as surfing, scuba diving, and mountaineering. He loves travelling and exploring exotic local cuisines.

Disrupting The Disrupted: Marketing In The Era Of The “8 Second” Attention Span

New research tells us that this article has about 8 seconds to grab your attention!That’s right! 8 seconds!  That’s the length of the average human attention span according to a study done by Microsoft Canada in 2013.  Earlier research conducted by the National Center for Biotechnology Information(NCBI) of the National Library of Medicine, Maryland, USA, […]

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Amazon Sells Customer Experience

While every company is talking about how they can deliver a cohesive Customer Experience, Jeff Bezos has been consummating the virtue all along.  Amazon.com was instrumental in the launching of my first start-up company at the end of 1999, Pinoydelikasi.com – a Filipino delicacies store. I admired Jeff Bezos’ tenacity and dexterity to grow the business(market valuation

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5 Reasons Why Brick And Mortar Is Still At The Core Of Today’s Shopping Experience

In the world where everybody says, the retail store is dead, “Retail Stores Will Completely Die, Says Tech Investor” —Business Insider“Five Trends Driving Traditional Retail Toward Extinction” —Forbes“Is brick and mortar retail in a death spiral?”—Fortune Retail is not dead!  It’s here to stay.  In fact, 95% of retail sales will be captured by retailers

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I Figured Out Why Email Is King

On May 1897, while the great American novelist, humorist, and social critic Samuel Clemens — well known under the nom de plume of Mark Twain, was in London on a speaking tour, someone started a rumor that he was critically ill and emaciated. Then news followed that he had died. A reporter told Mark that 

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