Hi I am Jovel.

An Entrepreneur, Speaker, Coach & unshakable Optimist dedicated to help you achieve what you want in life.


The spirit of entrepreneurship burns brightly in Jovel Cipriano. He recently co-founded an innovative boutique digital agency named Skipper Labs, Inc. with a passion for working with forward-thinking brands. He operates an award-winning business showcasing the best in Filipino food. Through Pinoydelikasi.com, he became one of the pioneers in Philippine E-commerce. 

Such growth and continued success led to the development of two other profitable websites, Kusinaatbp.com, a Filipino recipe portal, and Travamat.com, a portal for handwoven mats made from Eco-friendly materials. He also founded an organization named Websafekids.org. It aims to protect children from cyberbullies, identity thieves, scammers, addicts, and sex predators.

And what’s the driving force behind it all? Jovel’s over 20 years of experience in IT and Entrepreneurship. His experience covers a broad spectrum of industries. Jovel is also a sought after authority in the fields of Entrepreneurship, Digital Marketing, Solution Selling, and Export.

Jovel introduced technology evangelism in the areas of E-commerce, IT consumerization, and Creative Social Media Strategies among others. He also crafted a framework entitled: The Four Pillars of E-commerce, and authored a book entitled: “The Frugal Startup: Street-Smart Strategies To Bootstrap Your Online Business.”

Jovel has earned numerous accolades as an accomplished Entrepreneur and an IT Consultant. He is the recipient of several local and international awards such as the Agora Award for Export Marketing and Best Practices in E-commerce. The World Trade Organization honored him for being one of the six “Best E-Distribution Models” among many competitors across the globe.

He is also a popular speaker and content contributor for various businesses, industry conferences, and media (print, broadcast, the internet.) Jovel’s contributions also extended to the government sector with his presence on the government online trust advisory board through his former trust mark company Sureseal.

Jovel enjoys real passion is helping others leverage the use of the web for both business and personal success. Jovel enjoys sharing his experiences, practical know-how’s, and advice to businesses and people who want to start an online business.

Jovel graduated from the University of the Philippines with a double degree in Computer Science and Tourism. In his spare time, Jovel enjoys adventure sports, such as surfing, scuba diving, mountaineering, and kayaking. He loves playing guitar, traveling and exploring exotic local cuisines.


"Jovel is a person who is full of determination and conviction in his field of expertise. It is amazing to see how this person has evolved as an entreprenuer while remaining humble. He also unselfishly shares his insight to people who are willing to learn."

Janette Toral, Founder, Digital Filipino

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