FOUNDER & CEO
STRATEGIST
SPEAKER
JOVEL
CIPRIANO
The rules are being rewritten right now.
Not next year. Not next quarter.
After thirty years watching markets collapse and rebuild, the pattern is clear:
Leaders who thrive are never the smartest in the room. They move first.
Timing was never luck. It was a decision.
AS FEATURED IN
Masigasig Magazine
Jun 2009
V Magazine
Vol 3 Issue 2, 2006
Entrepreneur Magazine
2006
Entrepreneur Magazine
Oct 2008
Filipinas Magazine
Nov 2006
Manila Bulletin
Jul 2006
The Philippine Star
Aug 2000
Companies that act now will dominate. Companies that wait will fall behind. The distance between them grows every single day.
The window is open. It will not stay open.
This amazing team of
talented people helped
us tremendously!
I help leaders make decisive calls when experience can’t keep up with how fast the market is shifting.
"Cycles repeat. What doesn’t repeat is the speed at which rules change while decisions are still being made."
Most leadership experience is built on pattern recognition.
But what happens when the patterns change faster than decisions get made?
That’s the problem many boards and executive teams are facing right now.
Not lack of intelligence. Not lack of experience.
The real risk is making today’s decisions using yesterday’s rules.
My work is helping leaders make decisive calls when the rules of the market are changing beneath them, because experience alone is no longer enough.
Companies that act now will dominate. Companies that wait will fall behind. The distance between them grows every single day.
The Story
Not a Trend-Chaser.
A Pattern-Recognizer.
Most AI consultants found their footing after ChatGPT made the cover of Time magazine. Jovel Cipriano was already three decades in, watching, building, and betting on technologies that others called hype before they became history.
His education at the University of the Philippines paired 𝗠𝗮𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗧𝗼𝘂𝗿𝗶𝘀𝗺, an unusual combination that forged something rare: analytical precision fused with deep human-centered thinking. That intellectual foundation would prove prescient.
When the internet arrived, Jovel saw it before most. He launched Pinoydelikasi.com, an award-winning platform that didn't just sell Filipino products. It built emotional bridges between culture and commerce on a global stage. The World Trade Organization took notice, naming it one of 𝘀𝗶𝘅 𝗕𝗲𝘀𝘁 𝗘-𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲𝗹s worldwide. The Philippine marketing industry agreed, awarding him the prestigious Agora Award.
Today, that same instinct powers his work as Founder and CEO of 𝗟𝗶𝗻𝗲𝟭𝟬, an AI transformation company built for organizations ready to stop watching the revolution and start leading it.
Foundational Concept
The Four Pillars of E-commerce
Long before "digital transformation" became a boardroom buzzword, Jovel was mapping its architecture. He coined the Four Pillars of E-Commerce, a foundational framework that distills the entire digital commerce ecosystem into the four structural elements every business must master, all resting on a bedrock of Customer Experience and sheltered by the apex of Trust.
PROJECTS WE ARE MOST PROUD OF
( Basically our entire portfolio )
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How we HELP BRANDS GROW
THREE WAYS TO ENGAGE
01 / Consulting
AI TRANSFORMATION STRATEGY
From diagnostic to roadmap to execution. Jovel works directly with leadership teams to cut through the noise, apply the Thrive-Stuck Framework™, and build an AI strategy that creates measurable, sustainable competitive advantage, not just a pilot program that stalls.
02 / Training & Workshops
AI LITERACY FOR ORGANIZATIONS
AI literacy is not technical. It is survival. Jovel delivers immersive workshops that close the comprehension gap across every level of your organization, from the C-suite to the front line, turning fear and confusion into confident, strategic action.
03 / Advisory
ONGOING STRATEGIC PARTNERSHIP
For organizations navigating rapid change, Jovel provides retained advisory: a senior strategic voice in the room when decisions matter most. Fractional access. Full commitment. The kind of outside perspective that stops costly mistakes before they happen.
OUR SKILLS
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CODING
ASP & ASP.net
Coldfusion
Javascript
PHP & Ajax
Flash Action Script
DESIGN
PS Layouts
AI Wireframes
Animation Design
Banner Creation
Website Design
VIDEO
HD Recordings
Video Editing
Titles Animation
Ad Production
3D Animation
SOUND
Audio Recordings
Sound Design
FX Creation
Post Production
Sound Mixing
Learn the Most In-Demand Job Skill - Coding
Do you remember the story of “The Wizard of Oz”? In this story we saw the characters of Dorothy.
Design Popups that Boost Your Client’s Conversions
Many people were hoping that if the Democrats won control of Congress they would reverse the online
Web Performance Mini Series: Animations
Some people find it hard to find the right perfume. This may smell good when this is sprayed into the air.
WE WORK IN
MYSTERIOUS DAYS
Our offices are a magical place where people enjoy coming to work every day.
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WANT TO WORK WITH US?
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BRANDS WE'VE WORKED WITH
Check out what clients say
The $79 iWork ’08 appears to be a good deal for anyone needing
Some days a motivational quote can provide a quick pick-me-up for employees and even management. They can be a breath of fresh air when it comes to a drab afternoon. These are also a great way to jazz up a newsletter or a memo or even to simply print and attach to a bulletin board.
Frances Wagner
Corporate Accountant
Some days a motivational quote can provide a quick pick-me-up for employees and even management. They can be a breath of fresh air when it comes to a drab afternoon. These are also a great way to jazz up a newsletter or a memo or even to simply print and attach to a bulletin board.
Lassy Chester
Corporate Accountant
“The most beautiful experience we can have is the mysterious. It is the fundamental emotion that stands at the cradle of true art and true science.” Albert Einstein, The World as I See It, 1931 The debate between realism and anti-realism is, at least, a century old. Does Science describe the real world – or are its theories.
Matilda Ellis
Art Director
Some days a motivational quote can provide a quick pick-me-up for employees and even management. They can be a breath of fresh air when it comes to a drab afternoon. These are also a great way to jazz up a newsletter or a memo or even to simply print and attach to a bulletin board.
Lassy Chester
Corporate Accountant
FAQ
Jovel Cipriano is the Founder and CEO of Line10, an AI transformation company that helps businesses across industries break through organizational paralysis and seize competitive advantage in the age of artificial intelligence.
Unlike consultants who arrived after AI went mainstream, Jovel has been on the leading edge of digital transformation for three decades. His education combined Mathematics (Computer Science) with Tourism at the University of the Philippines—a foundation bridging analytical rigor with human-centered thinking and experience design. This perspective positioned him as a pioneer when the internet began reshaping business models.
In the early internet era, Jovel launched Pinoydelikasi.com, an award-winning platform that showcased Filipino culture and products globally, creating emotional connections that transcended traditional commerce. His work earned him the prestigious Agora Award and recognition from the World Trade Organization as one of six "Best E-Distribution Models" worldwide, validating his ability to see around corners when others dismissed new technologies as hype.
That pattern recognition—understanding which technologies reshape industries and which mindsets separate winners from casualties—powers his current work. Jovel created the Thrive-Stuck Framework™, a proprietary strategic diagnostic that maps organizations across nine archetypes defined by mindset and commitment. From Resistors who fear obsolescence to Dominators who weaponize AI for market control, the framework reveals why most companies remain stuck despite access to the same tools as their competitors.
His message to business leaders is crystal clear: Companies that act now will dominate. Companies that wait will fall behind—and the distance between them grows every day. AI literacy isn't technical—it's survival.
Companies face simultaneous threats: competitive disadvantage, market disruption, and widening skills gaps. The window for capturing first-mover advantage is measured in months, not years.
Beyond Line10, Jovel founded Websafekids.org, a nonprofit dedicated to protecting children from online threats, which Line10 proudly supports—connecting profit with purpose.
The navigation design should communicate the relationship between the links it contains so that users understand the options they have for navigating the site.
The navigation design should communicate the relationship between the links it contains so that users understand the options they have for navigating the site.
The navigation design should communicate the relationship between the links it contains so that users understand the options they have for navigating the site.
MEET OUR TEAM
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Patrick Cipriano
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FRONT-END DEVELOPER
Patricia Cipriano
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PROJECT MANAGER
Ethan Cipriano
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WEB DESIGNER
Let’s start talking about your project or idea and find out how we can help your business grow. 78 Mount Green Blvd., Laguna Niguel, Orange County, California
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