Customer experience is the sum of all experiences of a customer with a supplier of goods or services, over the duration of their relationship. The consumers have more control over…
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Interception: How Volvo disrupted the way we attract attention
Be Bold. Be Different. Keep people at the center of everything we do. …
The business world is reaping the benefits of this simple idea
When was the last time you did nothing? When I say nothing, I mean nothing! No TV, no web surfing, no emailing, no texting, no phone calls, Nothing! Not even…
I Figured Out Why Email Is King
On May 1897, while the great American novelist, humorist, and social critic Samuel Clemens — well known under the nom de plume of Mark Twain, was in London on a…
5 Trust-building tactics to help you win in any negotiation
“To be trusted is a greater compliment than to be loved.” …
Be Present! Rewiring your brain for positive change
We grew up thinking that to be successful, we need to work hard. And when we are successful, we can buy our dream home, our dream car, travel around the…
Good Thoughts, Bad Thoughts: Why Mindfulness practice is essential for your well-being.
“Our mind wanders 20% of the time while reading a book.” – Daniel Goldman Every day, we are inundated by distractions – our phones, tablets, TV, and so on. We…
First Mover Advantage: Why it’s always a good idea to be first?
oday, the internet has become part of our daily lives. People go online when they are in need of any product or service. The advent of search engines like Google…