New research tells us that this article has about 8 seconds to grab your attention!That’s right! 8 seconds! That’s the length of the average human attention span according to a…
Date Archives January 2019
Amazon Sells Customer Experience
While every company is talking about how they can deliver a cohesive Customer Experience, Jeff Bezos has been consummating the virtue all along. Amazon.com was instrumental in the launching of my…
5 Reasons Why Brick And Mortar Is Still At The Core Of Today’s Shopping Experience
In the world where everybody says, the retail store is dead, “Retail Stores Will Completely Die, Says Tech Investor” —Business Insider“Five Trends Driving Traditional Retail Toward Extinction” —Forbes“Is brick and…
Omnichannel: The Future Of Shopping
Customer experience is the sum of all experiences of a customer with a supplier of goods or services, over the duration of their relationship. The consumers have more control over…
Interception: How Volvo disrupted the way we attract attention
Be Bold. Be Different. Keep people at the center of everything we do. …
The business world is reaping the benefits of this simple idea
When was the last time you did nothing? When I say nothing, I mean nothing! No TV, no web surfing, no emailing, no texting, no phone calls, Nothing! Not even…
I Figured Out Why Email Is King
On May 1897, while the great American novelist, humorist, and social critic Samuel Clemens — well known under the nom de plume of Mark Twain, was in London on a…
5 Trust-building tactics to help you win in any negotiation
“To be trusted is a greater compliment than to be loved.” …